Customer Insight Resources

The A to Z of Insight

Click on a topic to find a range of related articles and resources to get you started:

• 5 Sources of Value

• Brain

• Budgets

• Communication

• Competitor & Market Intelligence

• Consultancy Skills

• Creativity

• Customer Complaints

• Customer Experience and Engagement

• Dashboards and Metrics

• Decision-making

• Foresight

• Insight Management

• Innovation

• Key Intelligence Topics

• Knowledge Management

• Marketing Models and Trends

• Presentation Skills & PowerPoint

• Prioritisation of work

• Productivity

• Recession

• Stakeholder Management

• Strategy

• Team Performance

• Valuation

Recommended Resources

• Surviving Reorganisation

  Reorganisation is a big issue in major companies - especially for an insight team and it is happening with increasing frequency. Knowing how to protect the function itself and your people is vital.

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• Semiotics - The Unsung Hero?

  Does the word semiotics bring you out in hives or are you a fan? Or are you unsure what it is or why it might be relevant? In this article we put semiotics under the spotlight and point you in the direction of some very useful resources.

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• Must Watch: The Uses of Research

  If you haven't already heard about this, we highly recommend you take a look. This is the start of a fantastic series of videos being released by Quandrangle in association with Marketing Week. The first one is about Sony Music and how they are successfully using segmentation to engage with their audiences.

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• PDFs and BlackBerries

  Converting your PDF to an email will ensure it’s easy to read for those using mobile tech such as a BlackBerry, whether they have a PDF app or not

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• Commercial Valuation of your Insight Projects - How, When and Why

  Webinar for Forum Members on the art of commercial valuation (28 Feb 2012, 1-2pm)

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• Customer Complaints - Knock On Effects

  Estimating the damage of unheeded complaints - some useful stats

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• Main Listing of Tools

  The 'Customer Insight Solutions' Tool Kit where you will find a variety of templates, check lists, forms, concepts, models... all designed to give you greater impact

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Latest CIS Forum Project Reports

• » Knowledge Sharing and Team Effectiveness

  23/03/2012 - How knowledge is best shared within an Insight team to deliver the highest possible value but that also keeps work to a minimum and overcomes barriers

• » Innovation and Foresight

  01/10/2011 - How your insight team can play an active and successful role in your organisation's innovation process

• » Customer Experience and Engagement

  29/03/2011 - Find out what the four pillars for long-term excellence are and how your Insight team can contribute

• » Consultancy Approaches

  01/10/2010 - To fully engage your stakeholders, you need to think and work like a consultant would. Read on to explore ways of working and visualisation techniques that will help you achieve just that.

• » Insight Team Metrics

  09/04/2010 - The performance of your Insight Team is best measured by the level of impact it achieves across the business. Find out how to measure and maximise the impact your team has.

• » Dashboards and Business Metrics

  28/10/2009 - What are the key customer and market metrics relevant to your company, and how can you make sure they are applied and lead to action? We recommend a tried and tested process that will put you on the right track.

• » Scenario Planning, War-Gaming and General Workshop Facilitation

  30/03/2009 - Planning on running a workshop? Whether you are scenario planning to prepare for what the future may unfold, war-gaming to predict competitor actions or just facilitating a general workshop, read on for recommended techniques and key success criteria.