Making A Habit Of.... Thinking Win:Win

This habit is all about adopting a positive outlook. It means that you’re always looking for a win-win solution to a challenge and also looking for long term win-win relationships with colleagues and suppliers. Ultimately, this will take you to a place of mutual respect, achievement and reward – and, indeed, a very comfortable way of working.

 

To make it work, both parties need an appropriate attitude. You will also need to agree some basic principles of working that will suit both sides.

 

There are two main applications of this habit for an Insight team:

 

Look for a win-win relationship with your internal clients. The aim is to end up in a situation in which both parties are achieving their goals. You want to do a good job for them but you also want them to be aware of your situation and to make reasonable (if stretching) demands on you and your team.

 

This means working together to plan projects, so that urgent, crazy requests become occasional items rather than the norm. You want to deliver as a business partner, rather than just being a service function that has to react to a string of unplanned demands.

 

With your agency relationships, again look for a long term, sustainable win-win relationship. Don't keep asking for the impossible. Don't keep moving the goalposts or setting impossible timescales so that they don't have time to think and to do a good job for you. And although you want good value for money, there's no point in squeezing them so hard that they can't run a sustainable, profitable business!

 

In summary, for both external and internal clients, this habit is all about agreeing ways of working that suit and benefit both parties over the long term.

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