Lessons from Leonardo da Vinci
On enhancing loyalty schemes
Make use of stories from a variety of different sources to communicate your insight with impact. Done well, they will really hit home.
From "7 Habits of Successful People"
Porter's 5 Force Analysis is a useful framework for thinking about insight and its constituent disciplines
Lessons from Leonardo da Vinci: 5th
3 book reviews from GetAbstract: 'Microtrends', 'Meatball Sundae' and 'Do it wrong quickly', all with a common theme of changes in consumer culture and behaviour
A comprehensive, practical guide containing everything you need to know in order to develop a "best in class" Insight function.
This unique report outlines best practice in market research and gives useful tips in over 60 areas of market research management including:

Over 100 of the top UK research buyers have contributed to the report, making it the most comprehensive of its kind within the research industry.
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