Insight Into Insights

How often do you get together as a team and share your latest insights? If you don’t, you’re in danger of missing a trick or two. Your team members may find that they are working closely with their own internal clients (or business areas), but that they are getting absorbed into those clients’ silos. As individuals, you may all be learning things that would be useful to other business areas. If you don’t share those lessons within the Insight team, they might not be shared anywhere else in the business, either.

• Most teams have regular team meetings, but these tend to focus on project updates – i.e. the process, current activities, problems and solutions. Some teams alternate their meetings between progress updates and insight sharing events. Others will share insights less frequently – perhaps on a monthly basis.
• One solution is to ask all team members to come to the meeting with a prepared summary to share. For example, one team we know pre-circulates their project progress, so that they don’t get bogged down in it. Another team are strict about the time allotted for each person to share their summary – they use an egg timer!
• Alternatively, each member could share one or two insights from recent work.

• Flashes of inspiration, or some penetrating discovery, that can lead to a specific opportunity
• ‘Aha!’ moments
• Insights from analysis, research or observation (e.g. observing a consumer transaction or watching an advert)