Objectives

Interactive training to enable you to present your proposals and recommendations in commercial terms, to make a compelling case for action based on insight results, and to raise your profile and impact with marketing colleagues, finance and the Board. Learn to talk in £’s not %’s.

  

 

Senior researchers, insighters, analysts, marketers and managers with responsibility for presenting insight proposals and recommendations where significant financial and operational decisions may be based on the outcome. This course is equally applicable to those on the client-side or to those working in agencies or consultancies.

 

The course is not for financial wizards! It is specifically for those who are perfectly numerate but who are not confident in undertaking financial and commercial evaluation.

  

 Learning outcomes

 

Delegates will gain a good understanding of: 

 

The course will be led Steve Wills, co-author of two published reports, “Best Practice in Market Research,” in 2001 and “Customer Insight Management and Communication,” in 2004.

 

He won the Best Paper award for “Insight as a Strategic Asset - The opportunity and the stark reality” at the MRS conference in 2004 and the RFL Communications 2006 Presentation of the Year award for his paper on "Measuring the Value of Insight - It Can and Must Be Done".

 

An engineer by background, Steve was a strategy consultant with PA Consulting before running a market research agency and now Customer Insight Solutions.

 

Contact us to book your place now