Devoted to how insight is developed, shared and acted on

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How to communicate for maximum impact

Objectives
 
Hands-on training to help you to increase the impact of all your insight communications, from emails and presentations, to reports and newsletters
 
Target audience
 
Researchers, insighters, analysts, marketers and managers at all levels who want to raise the impact of their communications, to ensure that their colleagues put their customers at the heart of their decision making. This course can be made available to whole teams who want to develop a new, compelling team style.
 
Course outline
  • The importance of clear and powerful communications in ensuring that your insight team makes a real impact in the business
  • The key principles for writing in a way that is compelling and easy to understand
  • Practical hints and tips to help you to apply the principles
  • How an insight newsletter can help to embed your insights
  • Putting the ideas into practice -  guided writing of a real piece you need to produce
  • Embedding the learning – access to free support the first time you try to apply the principles at work
Learning outcomes
 
Delegates will gain a good understanding of, and some practice in:
  • The importance of making time to communicate insights really well
  • The key principles for good, clear writing
  • Some hints and tips for applying the principles
  • The confidence to write in a new and simple way whatever the style generally used in the business 
Course leader
 
Helen James, Insight Partners LLP. 
 
Helen has worked in and led in-house insight teams across a range of industries for the last 20 years. Her last in-house role was as the head of the insight team at Boots. Her focus has always been on insight - getting it insight out and communicating it effectively, so that it can make a difference. She has a wealth of practical experience and is a firm believer that the simple approach works best. She set up Insight Partners to share her insight skills with other companies and help them to make the change.

  
 
Price

Open course - £495 plus VAT per person.  In-house courses or special rates for multiple places - please contact us

Location

Open courses typically run in London - Bonhill St - 5 minutes from Old Street / Moorgate / Liverpool St tube stations
 
  
 
 
Contact us now to book your place
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