Insight-led Marketing

This is a one day course for Marketing teams and insight teams who want to raise their game and use insight to drive marketing strategy.

The course paints a vision of what Insight-led marketing ideally looks like and outlines consultancy-style approaches and tools to help make it a reality.

The course covers the following:

• Sharing a vision of insight-led Marketing
• How consulting skills and approaches can increase your impact
• Identifying the key financials that will strengthen your proposals
• Engaging both sides of the brain to get your messages through
• The key communications tool used by all consultancies
• Identifying your own personal style preferences and how others may be different
• Tailoring your approach to influence key colleagues
• How to get your emails and outputs read

Learning outcomes:

Delegates will gain a good understanding of:

• Approaches and tools to increase their effectiveness and influence
• How to construct a business case which identifies the size of the prize
• How to bring ideas to life with compelling stories
• How to sell your proposals and recommendations to senior colleagues
• Approaches to flex your style to increase your impact with key individuals
• How to write clearly and concisely to engage your audiences

Course leaders:

The course is led by Steve Wills and Sally Webb.

Contact us to discuss your needs now.