Insight Management and Communication - From Vision to Reality

• Identifying the benefits of managing insight as an asset in the organisation
• Identifying and building key insight management and consulting skills
• Problem defining and solving
• Building effective relationships with key stakeholders
• Moving from a procurement team to a communications team
• Setting up processes for effective insight communications

Learning outcomes

• How good insight management will benefit their organisation
• The differences between a research/ analysis team and an insight team
• The essence of consulting skills for insight management
• How to flex your personal style to build strong relationships with key stakeholders
• How to change the focus from research production to insight communication
• Three key processes for effective insight communications
• A consultancy tool to improve the effectiveness of your communications
• How to move a reactive service team into a proactive function

Course leader