Devoted to how insight is developed, shared and acted on

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Insight Management and Communication - From Vision to Reality

Objectives

 
To share a vision of customer insight management and help you move towards more consulting approaches, skills and impact.
 
Target audience

 
Managers of client-side research, insight, data mining and market or competitor intelligence teams who want to improve their insight management and increase their impact in their organisations.
 
Course outline
  • Identifying the benefits of managing insight as an asset in the organisation
  • Identifying and building key insight management and consulting skills
  • Problem defining and solving
  • Building effective relationships with key stakeholders
  • Moving from a procurement team to a communications team
  • Setting up processes for effective insight communications

Learning outcomes

 
Delegates will gain a good understanding of:
  • How good insight management will benefit their organisation
  • The differences between a research/ analysis team and an insight team
  • The essence of consulting skills for insight management
  • How to flex your personal style to build strong relationships with key stakeholders
  • How to change the focus from research production to insight communication
  • Three key processes for effective insight communications
  • A consultancy tool to improve the effectiveness of your communications
  • How to move a reactive service team into a proactive function

Course leader

The course will be led by Sally Webb, co-author of  “Customer Insight Management and Communication”. Having recruited, trained and led market research and data mining teams in both clients and agencies, Sally also has a successful track record as a course leader and trainer for BMRA and for Research International.

Price

Open course - £495 plus VAT per person.  In-house courses or special rates for multiple places - please contact us

Location

Open courses typically run in London - Bonhill St - 5 minutes from Old Street / Moorgate / Liverpool St tube stations


Contact us to book your place now
 
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