Devoted to how insight is developed, shared and acted on
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27th September, 1 - 2pm - Slides from the webinar
Insight Management and Communication - From Vision to Reality
Objectives
To share a vision of customer insight management and help you move towards more consulting approaches, skills and impact.
Target audience
Managers of client-side research, insight, data mining and market or competitor intelligence teams who want to improve their insight management and increase their impact in their organisations.
Course outline
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Identifying the benefits of managing insight as an asset in the organisation
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Identifying and building key insight management and consulting skills
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Problem defining and solving
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Building effective relationships with key stakeholders
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Moving from a procurement team to a communications team
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Setting up processes for effective insight communications
Learning outcomes
Delegates will gain a good understanding of:
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How good insight management will benefit their organisation
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The differences between a research/ analysis team and an insight team
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The essence of consulting skills for insight management
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How to flex your personal style to build strong relationships with key stakeholders
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How to change the focus from research production to insight communication
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Three key processes for effective insight communications
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A consultancy tool to improve the effectiveness of your communications
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How to move a reactive service team into a proactive function
Course leader
The course will be led by Sally Webb, co-author of “Customer Insight Management and Communication”. Having recruited, trained and led market research and data mining teams in both clients and agencies, Sally also has a successful track record as a course leader and trainer for BMRA and for Research International.
Price
Open course - £495 plus VAT per person. In-house courses or special rates for multiple places - please contact us
Location
Open courses typically run in London - Bonhill St - 5 minutes from Old Street / Moorgate / Liverpool St tube stations
Contact us to book your place now
Price
Open course - £495 plus VAT per person. In-house courses or special rates for multiple places - please contact us
Location
Open courses typically run in London - Bonhill St - 5 minutes from Old Street / Moorgate / Liverpool St tube stations
Contact us to book your place now
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