Customer Insight Solutions consumer behavior research, consumer insight, consumer insights, consumer research, consumer research companies, customer insight, customer insight benchmarking, customer insight best practice, customer insight communication, customer insight consultancy, customer insight management, customer insight management and communication, customer insight training, guide to best practice in market research management, insight management, insight training, market research benchmarking, market research best practice, market research consultancy, market research management, market research training, return on investment from insight, return on investment from marketing, return on investment from research, sally webb, steve wills, strategic research, BPMR, best practice, best, market research, insight, customer, solutions, investment, research, market, management, practice, training, paper, award, MRS Best Paper, best paper award, MRS, best paper consumer behavior research, consumer insight, consumer insights, consumer research, consumer research companies, customer insight, customer insight benchmarking, customer insight best practice, customer insight communication, customer insight consultancy, customer insight management, customer insight management and communication, customer insight training, guide to best practice in market research management, insight management, insight training, market research benchmarking, market research best practice, market research consultancy, market research management, market research training, return on investment from insight, return on investment from marketing, return on investment from research, sally webb, steve wills, strategic research, BPMR, best practice, best, market research, insight, customer, solutions, investment, research, market, management, practice, training, paper, award, MRS Best Paper, best paper award, MRS, best paper Email: info @ cisolutions.co.uk, Telephone: +44 (0) 1453 890095
 

- Home
- Customer Insight Forum
- Training & Development
- Consultancy
- IBEX Benchmarking
- Resources
- 5-Minute Insights
- Links
- About Us
- Contact Us
- Members' Area
Printer Friendly Versionprint

Insight Management and Communication - From Vision to Reality

Objectives

 
To share a vision of customer insight management and help you move towards more consulting approaches, skills and impact.
 
Target audience

 
Managers of client-side research, insight, data mining and market or competitor intelligence teams who want to improve their insight management and increase their impact in their organisations.
 
Course outline
  • Identifying the benefits of managing insight as an asset in the organisation
  • Identifying and building key insight management and consulting skills
  • Problem defining and solving
  • Building effective relationships with key stakeholders
  • Moving from a procurement team to a communications team
  • Setting up processes for effective insight communications

Learning outcomes

 
Delegates will gain a good understanding of:
  • How good insight management will benefit their organisation
  • The differences between a research/ analysis team and an insight team
  • The essence of consulting skills for insight management
  • How to flex your personal style to build strong relationships with key stakeholders
  • How to change the focus from research production to insight communication
  • Three key processes for effective insight communications
  • A consultancy tool to improve the effectiveness of your communications
  • How to move a reactive service team into a proactive function

Course leader

The course will be led by Sally Webb, co-author of  “Customer Insight Management and Communication”. Having recruited, trained and led market research and data mining teams in both clients and agencies, Sally also has a successful track record as a course leader and trainer for BMRA and for Research International.

Price

Open course - £495 plus VAT per person.  In-house courses or special rates for multiple places - please contact us

Location

Open courses typically run in London - Bonhill St - 5 minutes from Old Street / Moorgate / Liverpool St tube stations


Contact us to book your place now
 
Home - Customer Insight Forum - Training & Development - Open Courses - Consultancy - Report and Papers - Reports - Free Papers - Insight as a Strategic Asset - Measuring the Value of Insight - Clients and Agencies - IBEX Benchmarking - Resources - 5-Minute Insights - Links - About Us - Contact Us - Privacy Policy - 5-Minute Insights Archive - Unsubscribe from Five Minute Insights - Members' Area

Copyright © 2006 Customer Insight Solutions

Membership Web DatabaseMembership Web Database