Share this article :
Other articles you may be interested in:
-
How scientists are facing up to the same communications issues as insighters
-
A pivotal paper from Boston Consulting Group that calls for engagement with the business at the highest level to achieve insight success - a must read
-
Step in to our clinic, where we answer your insight related questions...
-
The 4th in the series of pen portraits
-
Here's a useful customer metric for determining just how much potential there is to steal market share - Net Turnover Rate. How high is yours?
-
Different approach to groups
-
People love it when you ask them for their advice... and it does wonders for your popularity
-
Why people carry multiple devices even though they can get everything in one
Influencing Skills Workshop for your Insight Team
Objectives
To improve your credibility and confidence to influence others, through skills, processes and tools.
Target audience
Client-side research, insight, data mining and market or competitor intelligence teams who want to increase their influence and impact in their organisation.
Course outline
- Identifying your interpersonal style and the impact you may have on others
- Learning how to identify a colleague’s interpersonal style, and how to flex your style to build rapport, communicate and influence more effectively
- Planning and preparing a meeting to achieve your desired outcome
- Constructing and delivering a convincing argument
- Learning and practising a communication process
- Exercises and case studies to apply and practise the techniques
- Action planning to transfer your learning back to the day job
Learning outcomes
Delegates will gain a good understanding of:
- Their own interpersonal style and the impact they have may on others
- How they can modify this to work more effectively with people with different styles
- Approaches to plan and structure meetings to achieve clear objectives
- Tools and processes to help them prepare for influence conversations
- Elements to practise to increase their personal influence day to day
Course leader
The course will be led by Mary Banks, MB Development Ltd, an independent development consultant who has a good understanding of the Insight role and its challenges.
She has had extensive experience in leadership development and change management with clients including GE businesses, RSA, Royal Mail, RBS and Louis Dreyfus.
Contact us to discuss how this could work for your team.