People Profiles

The first 14 issues of 5-Minute Insights suggested profiles of potential internal stakeholders and how to handle them.

Here is a list for easy reference:

Issue 1 - Shifty Sharon - Gives a brief then moves the goalposts

Issue 2 - Visionary Victor - Senior marketer - high on vision, low on detail

Issue 3 - Timid Tim - Conflict averse, so buries bad news

Issue 4 - Pedantic Paula - Won't listen to the message unless she's seen and checked every number

Issue 5 - Driven Dave - Results focused and insensitive to those around him

Issue 6 - Amenable Amy - Wants to be liked - so won't challenge when she should

Issue 7 - Green Gordon - Young, bright but inexperienced

Issue 8 - Disorganised Diane - Creative - but couldn't organise a p***-up in a brewery

Issue 9 - Demanding Darren - Always asking for things so using lots of resource

Issue 10 - Political Pete - Will massage results for political ends

Issue 11 - Enthusiastic Eve - Good but ill-disciplined. Too much energy to see things through

Issue 12 - Dominating Derek - Senior - making unreasonable demands

Issue 13 - Soundbite Sid - "Give me an insight - anything that looks good"

Issue 14 - Jumping Jack - Reacts without listening to the whole story